Here are few ways to promote your business online:
1) Set up your own website for business - Website is the way to showcase your business and it's products, services on the web. You can either set up your own website or you can pay someone to set it up for you. Most importantly, your website needs to have easily navigated layouts, be filled with useful and interesting information.
2) Use business listing services - Business directories are the best way to find your business by your customer. Registering your business with Google Places, Yahoo local, Microsoft's Bing, Justdial, Local.com etc. allows it to be found more easily by search engines.
3) Embrace social media - Social media isn't just a tool to gain exposure, it has now become a necessary time investment for every business to make. Even if your business does have a Facebook, Twitter, Linkedin or Pinterest account, make sure it is optimized to get the most from it. Use social network ads services, and keep posting regularly on Fan pages to update your fans on your business happenings.
4) Use YouTube and Flickr to promote your business - One of the most popular and creative way to show more information about your business is to use videos and pictures.
5) Start a blog - A blog not only helps your company get its name out through followers, but is a way to connect with your consumers more directly. But you need to updated your blog as frequently as you can.
6) E-mail marketing - Spend a lot of time making emailed information worth the recipient's time. You can create lists of customers, or potential customers that you can keep in touch with on a regular basis. However, be aware that many recipients regard this as spamming and may complain.
7) Use pay per click advertising - Advertising online has a large reach and is the way many sites thrive or even survive online. You can set a price that you would be willing to pay every time someone clicks on an ad that you write. You only have to pay this when someone clicks on your ad. It can save lot of money on online advertisement.
Most important thing is online marketing is to be open and honest. Do not try to fool online consumers, and don't expect that every person who interacts with your business to buy but at least leave them with a good impression of your ethos and intentions. If you've treated them well and given them an experience that was fun, interesting and acknowledged them as an individual of importance regardless of their consumer status.
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